| Channel | Revenue | Bookings | CPA | ROAS | Confidence |
|---|---|---|---|---|---|
Direct / Returning | $312K 36.9% | 148 | — | — | 97% |
Organic Search | $199K 23.5% | 94 | $2K | 14.2× | 93% |
Broker Referral | $164K 19.4% | 38 | $2K | 11.8× | 89% |
Email Campaigns | $87K 10.3% | 52 | $380 | 22.4× | 96% |
Social / Influencer | $44K 5.2% | 29 | $1K | 4.1× | 78% |
Walk-in / Transient | $39K 4.6% | 61 | — | — | 91% |
| Asset Class | Facility | Cost/hr | Rev/hr | Margin | MTD Hrs | Utilization |
|---|---|---|---|---|---|---|
| Wet Slip A (40–50ft) | Annapolis Main | $38 | $112 | 66.1% | 187h | 88% |
| Dry Stack B (< 26ft) | Multi-facility | $14 | $52 | 73.1% | 312h | 76% |
| Wet Slip C (26–39ft) | Solomons + Oxford | $24 | $74 | 67.6% | 241h | 71% |
| Service Bay | Annapolis + Solomon | $88 | $180 | 51.1% | 96h | 64% |
| Charter Fleet | All facilities | $142 | $310 | 54.2% | 58h | 39% |
| Segment | Count | Avg LTV | Retention | Bk/yr | Acq Channel |
|---|---|---|---|---|---|
| Annual Leaseholder | 186 | $48K | 91% | 1 | Direct |
| Corporate Account | 34 | $31K | 84% | 4.2 | Broker |
| Charter / Event | 62 | $15K | 47% | 1.8 | Referral |
| Seasonal Transient | 247 | $9K | 58% | 3.1 | Organic |
| Service-Only | 118 | $6K | 72% | 2.4 | Direct |
| Weekend Transient | 341 | $2K | 31% | 1.4 | Organic |
| Job ID | Date | Asset | Facility | Type | Party | Stay/Duration | Revenue | Status |
|---|---|---|---|---|---|---|---|---|
| TMG-0314-01 | Mar 14 | Slip A-14 | ANN Main | Arrival | 4 | 3 nights | $840 | ACTIVE |
| TMG-0314-02 | Mar 14 | SVC Bay 2 | ANN Service | Haul-Out | 1 | 6h 20m | $4,200 | SCHEDULED |
| TMG-0313-05 | Mar 13 | Slip B-06 | SOL Dock | Arrival | 2 | 7 nights | $1,260 | COMPLETE |
| TMG-0313-04 | Mar 13 | SVC Bay 1 | ANN Service | Bottom Job | 1 | 4h 45m | $2,800 | COMPLETE |
| TMG-0313-03 | Mar 13 | Charter 02 | Bay Charter | Charter | 8 | 4h 00m | $3,200 | COMPLETE |
| TMG-0313-02 | Mar 13 | Slip C-22 | OXF Dock | Transient | 2 | 1 night | $185 | COMPLETE |
| TMG-0313-01 | Mar 13 | SVC Bay 3 | SOL Service | Engine Svc | 1 | 3h 10m | $1,840 | COMPLETE |
| TMG-0312-04 | Mar 12 | Slip A-08 | ANN Main | Departure | 3 | 4 nights | $1,120 | COMPLETE |
| TMG-0312-03 | Mar 12 | Charter 01 | Bay Charter | Charter | 6 | 6h 00m | $4,800 | COMPLETE |
| TMG-0312-02 | Mar 12 | SVC Bay 2 | ANN Service | Rigging | 1 | 5h 30m | $2,100 | COMPLETE |
| TMG-0312-01 | Mar 12 | Slip B-11 | SOL Dock | Arrival | 2 | 2 nights | $360 | COMPLETE |
| TMG-0311-03 | Mar 11 | SVC Bay 1 | ANN Service | Haulout | 1 | 8h 00m | $6,400 | COMPLETE |